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Salma Hayek to Launch New Beauty Line at CVS

The 100-product range will have a budget price point.

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By: Jamie Matusow

Editor-in-Chief

Mexican actress, director and producer Salma Hayek is launching her first beauty line, and the products will be sold at 7,000 CVS Pharmacy stores in the U.S. in August. The star has taken the past three years off from acting to focus on the development of the 100-product range of cosmetics, called Nuance Salma Hayek.

The range, which comprises everything from makeup to anti-ageing skincare, also includes some rather less predictable products, such as a Correcting Spot Treatment 10perdent Sulfur Acne Treatment.

But though the range will have a budget price point (from $7.99-$19.99), Hayek says the formulations will rival anything at the top of the market. “It is possible to create extraordinary product for a low price. Everyone should have the right product at the right price,” she says.

“A lot of products don’t even cost a lot to make. I wanted to make simply the best product and give everyone access to the good stuff,” adds Hayek.

The mother-of-one, who is married to PPR boss Francois-Henri Pinault, said that her grandmother, a cosmetologist who was an advocate of native American and Mayan formulations, inspired the line.

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